Tuesday, January 29, 2013

Evolution of Suede

The PUMA Suede: 45 Years Fresh #ForTheStreet

Music genres, hairstyles, and fashion fads come and go, but the PUMA Suede has evolved and grown as a true street icon for 45 years, and in 2013 its lite little brother, Future Suede, is born.

Backtrack to 1968 when the Suede was ignited and worn by athletic greats such as the track’s Tommie Smith and basketball’s Walt ‘Clyde’ Frazier. It rose to new levels of fame in the early days of hip hop, B-boys and funk beats in the 70s and favored by the New York City Breakers and the Rock Steady Crew who wholeheartedly adopted its sweet tread and smooth, classic look. As the underground music scene rose to the street surface, so did the Suede’s popularity.


To celebrate its 45 years of rich heritage and to kick off the ‘Evolution of Suede’, PUMA is inviting their fans from all around the world to be a part of the ‘Evolution of Suede Instagram Contest’. By participating this contest, fans can become part of the timeline with other fans, worldwide.

Contest Starts : 18th Feb 2013
Hashtag : #ForTheStreet



Contest 2 (Win money and VIP passes)
The 2058 Future Suede Designing Contest:

The arrival of the Future Suede also calls for an interpretation of the Future Suede in the year 2058. With the Suede template provided, 30 top designs submitted to PUMA will be selected and exhibited. The designing contest will begin on 18th January 2013, to 1st of March 2013. A winning design will be selected to win the grand prize of PUMA products worth RM2,000, 2 VIP passes for the PUMA Evolution finale event, and meet & greet with artiste at the event.


For more on ‘Evolution of the Suede’, visit http://madeforthestreet.com from 18th January 2013 onwards for the first phase of the campaign.

Full campaign content will be available from on 18th February 2013. 

The Future Suede is now available at PUMA outlets in One Utama, Bangsar Village 2, Pavilion KL, Queensbay Mall, Sunway Pyramid, Suria KLCC, and The Gardens.


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